2009 was the safest year on record on Irish roads since records began in 1959. There were 240 deaths on Irish roads, which represent a 14% reduction from 2008 figures. Despite these improvements, 40% of all road deaths in 2009 occurred in those aged under-25 years of age. Globally road traffic...

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...

Countless studies have shown that young people who begin drinking before the age of 15 are four times more likely to develop an addiction to alcohol than those who did not start drinking until they were of legal age. This paper is concerned with social marketing and its application to the...

Capital Ambition is a consortium of London local authorities concerned with modernisation and service transformation of public services. It wished to develop new approaches to tackling the issue of low trust and poor community cohesion. The Campaign Company, a social marketing and community...

Nowadays marketing has become an effective tool not only for business organisations but also for influencing and changing social behaviour. On the other hand, the advent of the Internet as a flexible, dynamic and interactive channel of communication has opened new possibilities for communication...

The organizations of the non-profit sector are sometimes considered pillars of the (re)construction of „ civil society", other times, components of „ social economy" and, every time, organizations of the non-governmental sector that answer the needs of free association of citizens or...