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Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s Facebook site
Martin, Sebastian; Grüb, Birgit - In: International review on public and non-profit marketing 17 (2020) 3, pp. 331-352
Persistent link: https://www.econbiz.de/10012292920
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Stakeholder dialogue on Facebook : findings from German, Austrian and Swiss public utilities
Martin, Sebastian - In: International journal of energy sector management : IJESM 11 (2017) 2, pp. 257-267
Persistent link: https://www.econbiz.de/10011741895
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The rise of Facebook-based communication in the energy sector : a longitudinal analysis of German and Austrian utility companies
Martin, Sebastian - In: Zeitschrift für Energiewirtschaft : ZfE 40 (2016) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10011742015
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Forecasting the daily outbreak of topic-level political risk from social media using hidden Markov model-based techniques
Suh, Jong Hwan - In: Technological forecasting & social change : an … 94 (2015), pp. 115-132
Persistent link: https://www.econbiz.de/10011389992
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Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza; Andrews, Lynda - In: Journal of business research : JBR 68 (2015) 12, pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
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The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio; Lanubile, Filippo; Novielli, Nicole - In: Electronic commerce research 15 (2015) 4, pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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From #mcdonaldsfail to #dominossucks : an analysis of Instagram images about the 10 largest fast food companies
Guidry, Jeanine D.; Messner, Marcus; Jin, Yan; … - In: Corporate communications : an international journal 20 (2015) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10011401387
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Linking dimensions of social media use to job performance : the role of social capital
Ali-Hassan, Hossam; Nevo, Dorit; Wade, Michael - In: The journal of strategic information systems : … 24 (2015) 2, pp. 65-89
Persistent link: https://www.econbiz.de/10010510732
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Examining the impact of negative, user-generated content on stakeholders
Haigh, Michel M.; Wigley, Shelley - In: Corporate communications : an international journal 20 (2015) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10010513868