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WEB 2.0: Hype oder Substanz? :...
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Social media
Social Web
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4,751
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Agnihotri, Raj
6
Dwivedi, Yogesh Kumar
6
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6
Milne, George R.
6
Rita, Paulo
6
Asongu, Simplice
5
Carlson, Jamie
5
Filieri, Raffaele
5
Hajli, Nick
5
Hennig-Thurau, Thorsten
5
Itani, Omar S.
5
Martin, Sebastian
5
Moro, Sérgio
5
Swani, Kunal
5
Vrontis, Demetris
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4
Dessart, Laurence
4
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4
Haenlein, Michael
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He, Wu
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Hinson, Robert
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Karjaluoto, Heikki
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Kirilenko, Andrei
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Korzynski, Pawel
4
Laurell, Christofer
4
Pancer, Ethan
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Paniagua, Jordi
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Pennington-Gray, Lori
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Rahman, Mohammad M.
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Rana, Nripendra P.
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Renault, Thomas
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Saxton, Gregory D.
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Thaichon, Park
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Zhang, Wei
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Journal of business research : JBR
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate communications : an international journal
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European journal of marketing
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International journal of hospitality management
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International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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Journal of communication management : an international journal
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The journal of services marketing
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The journal of business & industrial marketing
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Tourism management perspectives : TMP
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European management journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Electronic commerce research
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European journal of marketing : EJM
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Finance research letters
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Qualitative market research : an international journal
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Sport management review
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Journal of the Academy of Marketing Science
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Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Accounting, auditing & accountability journal
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Asia Pacific journal of marketing and logistics
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International journal of sports marketing & sponsorship
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Journal of fashion marketing and management
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Young consumers : insight and ideas for responsible marketers
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International review of economics & finance : IREF
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International review of financial analysis
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International review on public and non-profit marketing
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ECONIS (ZBW)
1,737
USB Cologne (EcoSocSci)
6
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1
Public relations and the social web : how to use social media and web 2.0 in communications
Brown, Rob
-
2009
Persistent link: https://www.econbiz.de/10004931207
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2
Blogging and other social media : exploiting the technology and protecting the enterprise
Newson, Alex
;
Houghton, Deryck
;
Patten, Justin
-
2009
Persistent link: https://www.econbiz.de/10004925792
Saved in:
3
Enterprise 2.0 : how social software will change the future of work
Cook, Niall
-
2008
Persistent link: https://www.econbiz.de/10004928755
Saved in:
4
Forecasting the daily outbreak of topic-level political risk from social media using hidden Markov model-based techniques
Suh, Jong Hwan
- In:
Technological forecasting & social change : an …
94
(
2015
),
pp. 115-132
Persistent link: https://www.econbiz.de/10011389992
Saved in:
5
Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza
;
Andrews, Lynda
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
Saved in:
6
The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio
;
Lanubile, Filippo
;
Novielli, Nicole
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
Saved in:
7
The social media transformation process : curating content into strategy
Kilgour, Mark
;
Sasser, Sheila L.
;
Larke, Roy
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
Saved in:
8
From #mcdonaldsfail to #dominossucks : an analysis of Instagram images about the 10 largest fast food companies
Guidry, Jeanine D.
;
Messner, Marcus
;
Jin, Yan
; …
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10011401387
Saved in:
9
Linking dimensions of social media use to job performance : the role of social capital
Ali-Hassan, Hossam
;
Nevo, Dorit
;
Wade, Michael
- In:
The journal of strategic information systems : …
24
(
2015
)
2
,
pp. 65-89
Persistent link: https://www.econbiz.de/10010510732
Saved in:
10
Examining the impact of negative, user-generated content on stakeholders
Haigh, Michel M.
;
Wigley, Shelley
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10010513868
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