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Branded content experience in social media settings : a consumer culture theory perspective

Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: The journal of brand management : an international journal 29 (2022) 2, pp. 225-240

Persistent link: https://www.econbiz.de/10013170671

Enhancing social media branded content effectiveness : strategies via telepresence and social presence

Liu, Guanrong; Lei, Soey Sut Ieng; Law, Chun Hung Roberts - In: Information technology & tourism 24 (2022) 2, pp. 245-263

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Social media fostering happiness management : three luxury brands case study on Instagram

Castillo-Abdul, Bárbara; Pérez-Escoda, Ana; Civila, Sabina - In: Corporate governance : international journal of … 22 (2022) 3, pp. 491-505

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Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Romero-Rodriguez, Luis M.; Castillo-Abdul, Bárbara - In: The journal of management development 42 (2023) 6, pp. 425-435

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The social media transformation process : curating content into strategy

Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343

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Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward

Tiwary, Nishant Kumar; Kumar, Rishi Kant; Sarraf, Shagun; … - In: Journal of business research : JBR 131 (2021), pp. 121-139

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The use of artificial intelligence in social media : opportunities and perspectives

Benabdelouahed, Redouane; Dakouan, Chouaib - In: Expert journal of marketing 8 (2020) 1, pp. 82-87

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Marketing your university on social media : a content analysis of Facebook post types and formats

Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191

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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process

Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691

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Digital marketing strategy : create strategy, put it into practice, sell more

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; … - 2023

"This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital...

Persistent link: https://www.econbiz.de/10014322905