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Using social media to report financial results

Meyer Alexander, Raquel; Gentry, James K. - In: Business horizons 57 (2014) 2, pp. 161-167

Persistent link: https://www.econbiz.de/10010358730

The role of different information sources in information spread : evidence from three media channels in China

Wu, Chunying; Xiong, Xiong; Gao, Ya - In: International review of economics & finance : IREF 80 (2022), pp. 327-341

Persistent link: https://www.econbiz.de/10013342045

Social marketing at the right place and right time with new media

Bernhardt, Jay M.; Mays, Darren; Hall, Amanda K. - In: Journal of Social Marketing 2 (2012) 2, pp. 130-137

Purpose – The purpose of this paper is to seek to discuss how the new media revolution can improve social marketing by bringing the “place” (one of four P's from the marketing mix) closer to the consumer. Design/methodology/approach – This paper describes current new media trends related...

Persistent link: https://www.econbiz.de/10014907055

Revisiting media selection in the digital era : adoption and usage

Huang, Yunchu; Yang, Chang-Gyu; Baek, Heon; Lee, Sang Gun - In: Service business 10 (2016) 1, pp. 239-260

Persistent link: https://www.econbiz.de/10011722244

Employing social media as a marketing strategy in college sport : an examination of perceived effectiveness in accomplishing organizational objectives

Dixon, Anthony W.; Martinez, J. Michael; Martin, … - In: International review on public and non-profit marketing 12 (2015) 2, pp. 97-113

Persistent link: https://www.econbiz.de/10011410712