Singh, Nripendra; Jaiswal, Anand Kumar; Singh, Tanuj - In: South Asian journal of marketing 4 (2023) 2, pp. 128-141
's Facebook and Instagram pages to get meaningful insights for effective post management. Design/methodology/approach - "Great … Deal Tires" company's Facebook and Instagram business pages were taken as the case study and patterns and analytical … insights for different posts using Facebook and Instagram analytics were identified. The study categorically selected posts …