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Social media, social comment and the moralising media-scape
Carey, Lindsey Drylie; Irwin, Mary; Yule, Jennifer Anne - In: New perspectives on critical marketing and consumer society, (pp. 63-72). 2021
Persistent link: https://www.econbiz.de/10012497285
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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Obese customers' fitness goal disclosure on social media : exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Singh, Gurmeet; Sharma, Shavneet - In: European journal of marketing 56 (2022) 11, pp. 3138-3167
Persistent link: https://www.econbiz.de/10013457415
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.; Styvén, Maria; Nataraajan, Rajan - In: Journal of business research : JBR 123 (2021), pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
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The social media transformation process : curating content into strategy
Kilgour, Mark; Sasser, Sheila L.; Larke, Roy - In: Corporate communications : an international journal 20 (2015) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011401381
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Subjective well-being measurement based on Chinese grassroots blog text sentiment analysis
Qi, Jiayin; Fu, Xiangling; Zhu, Ge - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 859-869
Persistent link: https://www.econbiz.de/10011416361
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Jumpstarting the use of social technologies in your organization
Guinan, Patricia J.; Parise, Salvatore; Rollag, Keith - In: Business horizons 57 (2014) 3, pp. 337-347
Persistent link: https://www.econbiz.de/10010359483
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On the role of social media in the "responsible" food business : blogger buzz on health and obesity issues
Lee, Hsin-hsuan Meg; Dolen, Willemijn M. van; Kolk, Ans - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 695-707
Persistent link: https://www.econbiz.de/10010237030
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269