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Generation-Y shopping : the impact of network externalities and trust on adoption of social commerce
Teh, Pei-Lee
;
Ahmed, Pervaiz K.
;
Tayi, Giri Kumar
- In:
International journal of electronic business
12
(
2015
)
2
,
pp. 117-141
Persistent link: https://www.econbiz.de/10011458124
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2
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
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