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The antecedents of in-store ho...
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Social network
Einzelhandel
22
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Sternquist, Brenda J.
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Huang, Ying
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Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Buying committees in the Chinese retail industry
Sternquist, Brenda J.
;
Wang, Lu
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 492-511
Persistent link: https://www.econbiz.de/10008738309
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2
Guanxi practice and Chinese buyer-supplier relationships : the buyer's perspective
Chen, Zhengyi
;
Huang, Ying
;
Sternquist, Brenda J.
- In:
Industrial marketing management : the international …
40
(
2011
)
4
,
pp. 569-580
Persistent link: https://www.econbiz.de/10009159486
Saved in:
3
A mixed-method study of the effects of Guanxi between salespersons and buyers on retailer-supplier relationships in China
Huang, Ying
;
Sternquist, Brenda J.
;
Zhang, Chun
; …
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
3
,
pp. 189-215
Persistent link: https://www.econbiz.de/10009271367
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