The study generalizes the structure of network effects that is the defining feature of platforms. By adapting graph theory and the micro-foundation from Ballester et al. (2006), I discuss the monetization strategy for platforms that confront the demand with pair-wised network effects (e.g....

We analyze a simple game of technology adoption with network effects and multiple new technologies. Potential adopters can adopt early, late, or not at all. We show that one of the reasons for the failure of new technologies can be the presence of multiple incompatible variants of that...

In this work we study the time evolution of interlocking directorates in Italy from 1998 to 2011 by means of dynamical networks. Our purpose is to assess if in Italy there is a connected and stable structure, due to the presence of directors with multiple mandates, like it happens in the German...

Twitter, one of the several major social media platforms, has been identified as an influential factor to financial markets by multiple academic and professional publications in recent years. The motivation of this study hinges on the growing popularity of the use of social media and the...

A substantial number of studies have extended the work on universal properties in physical systems to complex networks in social, biological, and technological systems. In this paper, we present a complex networks perspective on interfirm organizational networks by mapping, analyzing and...

There are many situations in which a customer's proclivity to buy the product of any firm depends not only on the classical attributes oft he product such as its price and quality, but also on who else is buying the same product. We model these situations as games in which firms compete for...

Organizational and sociological research dealing with network governance has mainly focused on network advantages rather than on their problems or dysfunctionalities. This left partially unexplored the field of network failure. Even if some early attempts at explicitly theorizing network...

We consider a monopoly that sets a price and differentiated referral fees to spread product information along a simple consumer communication network (a chain). The profit-maximizing solution involves standard monopoly pricing and referral fees that provide consumers with strictly positive...

In many industries, firms reward their customers for making referrals. We analyze the optimal policy mix of price, advertising intensity, and referral fee for a monopoly when buyers choose to what extent to refer other consumers to the firm. We find that the firm uses its referral fee, but not...

Jun and Kim (2008) consider the optimal pricing and referral strategy of a monopoly that uses a consumer communication network to spread product information. They show that for any finite referral chain, the optimal policy involves a referral fee that provides strictly positive referral...