Nowadays, information flows are powerfully augmented by Social Media. This situation brings along the adjustment of the traditional information security threats to this new environment, as well as the emergence of new characteristic dangers. The purpose of this study is to learn about Generation...

Understanding the process of software adoption is of paramount importance to software start-ups. We study a monopolistic seller's optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies) under network effects. We demonstrate the importance of...

The increasing pervasiveness of social networks allows users to share purchase behaviors with their online friends. In the present study, we examine optimal pricing strategies of a monopolistic firm using an analytical model that accounts for behavioral observational learning in social networks....

The paradigm of the mobile ecosystem is rapidly changing, especially since the introduction of smart devices. New important players are emerging, and the scope of the mobile ecosystem is expanding and encroaching on the technological boundaries of other IT ecosystems. However, our understanding...

The purpose of this study was to determine the motives, the brakes and the ways of using Social Networking Sites (SNS) based on dimensional models that describe national cultural values explaining and predicting behavior. The study used a qualitative method, we conducted face-to-face in-depth...

As a result of digital technology revolution and massive growth of smart phone usage, over 66% of world’s population (4.92 billion) is using mobile phones and over half of them are using social media. Mobile social networking (MSN) becomes one of the key communication tool, new trend,...

The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of...

This study takes a novel approach to exploring the changes in inter-organizational relationships in the health insurance industry, which is currently undergoing a digitalisation environment change known as InsurTech. As a unique research method, we constructed a database of the most recent six...

This study proposes an exploratory methodology for analyzing participation in Electronic Networks of Practice, focusing on a network of 500 specialists in breast cancer treatment as a case study. The research addresses a critical gap in understanding how conversational dynamics influence...