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Luna-Nevarez, Cuauhtemoc
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Muñoz-Leiva, Francisco
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Handbook of research on business social networking ; Vol. 2
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
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2012
Persistent link: https://www.econbiz.de/10009488306
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