Social networks are becoming an efficient tool for IT-based business, by providing several services for both consumers and marketers. The aim of this paper is to investigate to what extend social networks, as Facebook, influence consumer's purchasing decision through a quantitative analysis...

In recent years, the development of customer centric marketing strategies has grown rapidly. At the same time, the increasing of social networks users has forced marketing to consider these systems as tool for attracting, maintaining and managing clients, as well as for collecting data on market...

The aim of this paper is to investigate how social network can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global perspective, reaching a...

Due to the increasing number of users and powerful web-based tools available today on social networks such as Facebook, several companies are focusing on the marketing opportunities social media can provide. In fact, the presence on a social network such as Facebook provides the firm with a...