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The effects of a player’s network centrality on resource accessibility, game enjoyment, and continuance intention : a study on online gaming communities
Hsiao, Cheng-chieh
;
Chiou, Jyh-shen
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009730283
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi
;
Chiou, Jyh-Shen
;
Hsiao, Chih-Hui
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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