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Social network
Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Facebook
5
Internet marketing
4
Online-Marketing
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Gesundheitswesen
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Patienten
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Virales Marketing
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Advertising
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Advertising effects
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Confidence
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Customer satisfaction
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Gesundheitsversorgung
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Health care
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Kundenzufriedenheit
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Mobile Anwendung
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Mobile Business
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Mobile application
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Mobile business
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Mobile communications
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Mobilkommunikation
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Satisfaction
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Subsistence economy
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Subsistenzwirtschaft
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Vertrauen
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Werbewirkung
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Werbung
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Zufriedenheit
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attitudes
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segmentation
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trust
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App-based mobile financial services
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Attitudes
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Wiese, Melanie
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Akareem, Husain Salilul
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Andrews, Lynda
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Bianchi, Constanza
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Cuneo, Andrés
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Fazal-e-Hasan, Syed
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International journal of business information systems : IJBIS
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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2
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
3
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
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