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Subject
All
Social network
Social Web
20,848
Social web
20,817
Online-Marketing
13,264
Internet marketing
13,148
Consumer behaviour
7,732
Konsumentenverhalten
7,719
Krisenmanagement
5,771
Standort
5,483
Crisis management
5,277
Electronic Commerce
3,373
E-commerce
3,169
Deutschland
2,977
Viral marketing
2,892
Virales Marketing
2,890
Online-Handel
2,813
Online retailing
2,809
Beziehungsmarketing
2,808
Relationship marketing
2,805
Soziales Netzwerk
2,542
Brand management
2,441
Markenführung
2,441
Internet
2,344
Werbewirkung
2,264
Advertising effects
2,254
Germany
2,235
Advertising
1,938
Werbung
1,935
Digitalisierung
1,868
Location
1,843
USA
1,842
Social media
1,800
Digitization
1,796
United States
1,765
Mobile application
1,763
Mobile Anwendung
1,749
social media
1,706
Social impact
1,694
Theorie
1,646
Theory
1,610
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Undetermined
1,052
Free
559
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Article
1,799
Book / Working Paper
561
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Article in journal
1,608
Aufsatz in Zeitschrift
1,608
Aufsatz im Buch
189
Book section
189
Graue Literatur
166
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166
Arbeitspapier
139
Working Paper
139
Conference paper
29
Konferenzbeitrag
29
Hochschulschrift
25
Collection of articles of several authors
23
Sammelwerk
23
Thesis
16
Case study
15
Fallstudie
15
Aufsatzsammlung
11
Ratgeber
11
Guidebook
10
Collection of articles written by one author
5
Sammlung
5
Konferenzschrift
3
Lehrbuch
3
Mehrbändiges Werk
2
Multi-volume publication
2
Textbook
2
Advisory report
1
Amtliche Publikation
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
Forschungsbericht
1
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1
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1
Gutachten
1
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1
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1
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1
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English
2,259
German
99
Polish
3
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Kuchler, Theresa
16
Stroebel, Johannes
16
Sabatini, Fabio
12
Bailey, Michael
10
Whinston, Andrew B.
9
Zenou, Yves
9
Carley, Kathleen M.
8
Gaudeul, Alexia
8
Sarracino, Francesco
8
Cao, Ruiqing
7
Gloor, Peter A.
7
Van Den Bulte, Christophe
7
Warkentin, Merrill
7
Buxmann, Peter
6
Fang, Xiao
6
Kane, Gerald C.
6
Katz, Matthew
6
Li, Yung-Ming
6
Nobre, Helena
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Russel, Dominic
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Chen, Xi
5
Chen, Ying-Ju
5
Colladon, Andrea Fronzetti
5
De Meyer, Bernard
5
Di Pietro, Loredana
5
Giannetti, Caterina
5
Hinz, Oliver
5
Hossain, Liaquat
5
Korzynski, Pawel
5
Leonardi, Paul M.
5
Li, Zhepeng
5
Naraine, Michael L.
5
Ozdaglar, Asuman E.
5
Saxton, Gregory D.
5
Vega-Redondo, Fernando
5
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IGI Global
11
National Bureau of Economic Research
6
Friedrich-Schiller-Universität Jena
2
Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
Christian-Albrechts-Universität zu Kiel
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Innovators Club
1
Kanada / Department of Northern Affairs and National Resources
1
Katolicki Uniwersytet Lubelski / Katedra Mikrostruktur Społecznych i Współczesnych Teorii Socjologicznych
1
Kongress der Sozialwirtschaft <10., 2017, Magdeburg>
1
Kongress der Sozialwirtschaft e.V.
1
National Museum of Canada
1
Nomos Verlagsgesellschaft
1
Uni-Taschenbücher GmbH
1
University of Hong Kong / School of Economics and Finance
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
1
Universität Ulm
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Franz Vahlen
1
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Published in...
All
Journal of business research : JBR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
47
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
22
International journal of networking and virtual organisations : IJNVO
21
Electronic commerce research
20
Information systems research : ISR
19
International journal of internet marketing and advertising : IJIMA
16
Management information systems : mis quarterly
16
Journal of retailing and consumer services
15
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Computational & mathematical organization theory
13
Electronic commerce research and applications
13
International journal of hospitality management
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Cogent business & management
11
Working paper
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
MIS quarterly
10
Tourism management : research, policies, practice
10
Business horizons
9
CESifo working papers
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing management : MM
9
Sport management review
9
Computational and mathematical organization theory
8
Decision support systems : DSS ; the international journal
8
Information technology and management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
SpringerLink / Bücher
8
Technology analysis & strategic management
8
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
7
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Source
All
ECONIS (ZBW)
2,360
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1
Towards the regulation and restriction of ambush marketing? : the first truly social and digital mega sports event ; Olympic Games, London 2012
Chanavat, Nicolas
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
3
,
pp. 151-160
Persistent link: https://www.econbiz.de/10010384222
Saved in:
2
Temporal pattern of communication : messaging within a mobile social networking app
Wang, Qinghua
;
Zhu, Yan
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 57-68
Persistent link: https://www.econbiz.de/10010506932
Saved in:
3
Mobile APPs and global markets
Tao, Kungpo
;
Edmunds, Paulette
- In:
Theoretical economics letters
8
(
2018
)
8
,
pp. 1510-1524
Persistent link: https://www.econbiz.de/10011888398
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Challenges to Toyota caused by recall problems, social networks and digitisation
Rajasekera, Jay
- In:
Asian Academy of Management journal : AAMJ
18
(
2013
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010256987
Saved in:
6
Community crosstalk : an exploratory analysis of destination and festival eWOM on Twitter
Williams, Nigel L.
;
Inversini, Alessandro
;
Buhalis, …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1113-1140
Persistent link: https://www.econbiz.de/10011405215
Saved in:
7
Sochi 2014 Olympics on Twitter : perspectives of hosts and guests
Kirilenko, Andrei
;
Stepchenkova, Svetlana
- In:
Tourism management : research, policies, practice
63
(
2017
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011746330
Saved in:
8
Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games
Yoon, Juha
;
Gang, Alex C.
;
Pedersen, Paul M.
- In:
International journal of sport management and marketing …
20
(
2020
)
3/4
,
pp. 249-270
Persistent link: https://www.econbiz.de/10012523313
Saved in:
9
Connections and connectivity and in China : guanxi and the explosion of instant messaging ; the marriage of relational diads, group membership, and web based communications
Banfe, Peter L.
- In:
International business and economics research journal
7
(
2008
)
12
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003810282
Saved in:
10
Developing a smartphone app to enhance Oxfam's supply chain visibility
Cherrett, Tom
;
Shingleton, Duncan
;
Norton, Ben
;
McLeod, …
- In:
International journal of logistics : research and …
18
(
2015
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10011343491
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