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Social network
Gender
30,504
Geschlecht
26,406
Social Web
20,262
Social web
20,259
gender
6,556
Online-Marketing
5,914
Internet marketing
5,831
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5,555
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5,548
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5,468
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5,405
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4,434
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4,420
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4,001
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3,794
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3,764
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3,575
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2,654
USA
2,621
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2,571
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2,532
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2,317
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2,314
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2,289
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2,284
Viral marketing
2,231
Virales Marketing
2,227
Relationship marketing
2,162
Beziehungsmarketing
2,151
social media
2,130
Weibliche Führungskräfte
2,074
Women managers
2,065
Schätzung
1,978
Estimation
1,928
Electronic Commerce
1,916
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1,910
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1,897
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1,892
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1,835
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18
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18
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12
Sabatini, Fabio
12
Fortin, Bernard
10
Whinston, Andrew B.
9
Gaudeul, Alexia
8
Sarracino, Francesco
8
Zenou, Yves
8
Beugnot, Julie
7
Cao, Ruiqing
7
Carley, Kathleen M.
7
Gloor, Peter A.
7
Lacroix, Guy
7
Prummer, Anja
7
Van Den Bulte, Christophe
7
Warkentin, Merrill
7
Afridi, Farzana
6
Buxmann, Peter
6
Dhillon, Amrita
6
Ductor, Lorenzo
6
Fang, Xiao
6
Kane, Gerald C.
6
Katz, Matthew
6
Kleinbaum, Adam M.
6
Li, Yung-Ming
6
Nobre, Helena
6
Pantano, Eleonora
6
Qiu, Liangfei
6
Roy, Sanchari
6
Russel, Dominic
6
Zhou, Junjie
6
Acemoglu, Daron
5
Bai, Xue
5
Chen, Xi
5
Chen, Ying-Ju
5
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1
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1
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1
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1
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1
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Journal of business research : JBR
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Technological forecasting & social change : an international journal
48
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
23
International journal of business information systems : IJBIS
21
Electronic commerce research
19
Information systems research : ISR
19
Management information systems : mis quarterly
16
Journal of retailing and consumer services
15
International journal of internet marketing and advertising : IJIMA
14
Journal of organizational computing and electronic commerce
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Working paper
14
Electronic commerce research and applications
13
International journal of hospitality management
13
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
13
International journal of networking and virtual organisations : IJNVO
12
Cogent business & management
11
Computational & mathematical organization theory
11
Discussion papers / CEPR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
MIS quarterly
10
Business horizons
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of electronic commerce research : JECR
9
Journal of global information management
9
Journal of marketing management : MM
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Tourism management : research, policies, practice
9
CESifo working papers
8
Decision support systems : DSS ; the international journal
8
Discussion paper
8
Information technology and management
8
International journal of entrepreneurship and small business
8
Journal of internet commerce
8
Journal of knowledge management
8
Journal of marketing communications
8
Technology analysis & strategic management
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ECONIS (ZBW)
2,480
Other ZBW resources
4
EconStor
1
RePEc
1
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1
Beliefs, exams and social media : a study of girls and boys in the UK
Della Giusta, Marina
;
Jewell, Sarah
;
Vukadinović …
-
2017
Persistent link: https://www.econbiz.de/10011879690
Saved in:
2
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and
gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
3
Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi
;
Naqvi, Muhammad Hasnain Abbas
;
Naqvi, …
- In:
Emerging markets finance & trade : a journal of the …
54
(
2018
)
13/14/15
,
pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
Saved in:
4
Exploring the security of information sharing on social networking sites : the role of perceived control of information
Hajli, Nick
;
Lin, Xiaolin
- In:
Journal of business ethics : JOBE
133
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011432814
Saved in:
5
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
Saved in:
6
Intention to participate in online commercial experiments by social network's users : differences in
gender
and age
Cordero-Gutiérrez, Rebeca
;
Santos-Requejo, Libia
- In:
Management research review
39
(
2016
)
4
,
pp. 378-398
Persistent link: https://www.econbiz.de/10011563823
Saved in:
7
Shopping on Social Networking Media –
Gender
Based Consumers’ Opinion
Tamizhjyothi, Dr. K.
-
2020
networking sites with respect to their
gender
. Data was collected from university students who use social networking sites for …
Persistent link: https://www.econbiz.de/10012825294
Saved in:
8
Network-biased technical change : how modern digital collaboration tools overcome some biases but exacerbate others
Wu, Lynn
;
Kane, Gerald C.
- In:
Organization science : a journal of the Institute for …
32
(
2021
)
2
,
pp. 273-292
Persistent link: https://www.econbiz.de/10012517047
Saved in:
9
Friends, fans, and followers : do ads work on social networks? ; how
gender
and age shape receptivity
Taylor, David G.
;
Lewin, Jeffrey E.
;
Strutton, David
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
Saved in:
10
Gender
differences in the antecedents of trust in mobile social networking services
Gong, Xiuyuan
;
Liu, Zhiying
;
Wu, Tailai
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 400-426
Persistent link: https://www.econbiz.de/10012498582
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