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Social network
Immaterialgüterrechte
8
Intellectual property rights
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B-to-B-Marketing
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6
Salespeople
6
Verkaufspersonal
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Journal of marketing
1
Journal of marketing research : JMR
1
Marketing accountability for marketing and non-marketing outcomes
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Production and operations management : the flagship research journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
4
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1
A social network research paradigm for marketing : a review and research agenda
Gupta, Aditya
;
Saboo, Alok
- In:
Marketing accountability for marketing and …
,
(pp. 233-261)
.
2021
Persistent link: https://www.econbiz.de/10012654242
Saved in:
2
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
3
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
4
The impact of social capital and transaction efficacy on salesperson performance
Mallapragada, Girish
;
Gupta, Aditya
;
Josephson, Brett
- In:
Production and operations management : the flagship …
31
(
2022
)
9
,
pp. 3525-3542
Persistent link: https://www.econbiz.de/10013419341
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