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The role of network embeddedness in film success
Packard, Grant; Aribarg, Anocha; Eliashberg, Jehoshua; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant; Gershoff, Andrew D.; Wooten, David B. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Contagious : why things catch on
Berger, Jonah - 2013
Persistent link: https://www.econbiz.de/10009720454
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.; Berger, Jonah - 2010
Persistent link: https://www.econbiz.de/10009377074
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Microblogging and the value of undirected communication
Buechel, Eva C.; Berger, Jonah - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 40-55
Persistent link: https://www.econbiz.de/10011842170