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Why are A‐list bloggers continuously popular?
Ko, Hsiu‐Chia - In: Online Information Review 36 (2012) 3, pp. 401-419
may obtain from becoming A‐list bloggers. Design/methodology/approach – This work compared the varying popularity ranking … capital, which consequently provides opportunities to convert popularity into a profit source. Finally the text analysis …
Persistent link: https://www.econbiz.de/10014966171
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Consumer power : evolution in the digital age
Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
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Application-layer design patterns for accountable-anonymous online identities
Wolff, Josephine - In: Telecommunications policy : the international journal … 37 (2013) 9, pp. 748-756
Persistent link: https://www.econbiz.de/10010351172
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Consumer behavior in the online context
Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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The rise of customer-oriented banking : electronic markets are paving the way for change in the financial industry
Alt, Rainer; Puschmann, Thomas - In: Electronic markets : the international journal on … 22 (2012) 4, pp. 203-215
Persistent link: https://www.econbiz.de/10009680787
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From virtual travelers to real friends : relationship-building insights from an online travel community
Kunz, Werner; Seshadri, Sukanya - In: Journal of business research : JBR 68 (2015) 9, pp. 1822-1828
Persistent link: https://www.econbiz.de/10011384126
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
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The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo; Labban, Alice - In: Business horizons 62 (2019) 4, pp. 509-519
Persistent link: https://www.econbiz.de/10012062423