The paper studies the impact of homophily on the optimal strategies of a monopolist, whose marketing campaign of new … product relies on a word of mouth communication. Homophily is a tendency of people to interact more with those who are similar … a number of results: (i) for low levels of homophily the product attractive to both types of consumers is preferred to …

Homophily, the tendency of linked agents to have similar characteristics, is an important feature of social networks … of intra- and inter-group links in terms of stochastic dominance, (ii) we show how, at the group level, homophily depends … homophily at the individual level. Especially, we find that popular individuals have more diverse networks. Our results are …

quarter of the mean difference. It likely works through a homophily-enforced mechanism, by which friendship causes politically …

Can outside interventions foster socio-culturally diverse friendships? We executed a large field experiment that … can affect face-to-face networks and foster diverse friendships in groups that already know each other, but they also …