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~subject:"Social norm"
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Social norm
Consumer behaviour
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Brand management
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Culture
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Kulturelle Identität
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Soziale Norm
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Zahlungsbereitschaftsanalyse
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culture
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
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ECONIS (ZBW)
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Impact of culture on the pursuit of beauty : evidence from five countries
Madan, Shilpa
;
Basu, Shankha
;
Ng, Sharon
;
Lim, Elison …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011964223
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2
Culture, relationship norms, and dual entitlement
Chen, Haipeng
;
Bolton, Lisa E.
;
Ng, Sharon
;
Lee, Dongwon
; …
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011883856
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