This paper reports an experiment examining the effect of social norms on pro-social behavior. We test two predictions derived from work in psychology regarding the influence of norms. The first is a 'focusing' influence, whereby norms only impact behavior when an individual's attention is drawn...

We explore the influence of social norms on behavior. To do so, we introduce a method for identifying norms, based on the property that social norms reflect social consensus regarding the appropriateness of different possible behaviors. We demonstrate that the norms we elicit, along with a...

Norm-based accounts of social behavior are increasingly common in economics. In such accounts, behavior is seen as reflecting tradeoffs between maximization of own consumption utility and conformity to social norms. Theories of norm-following tend to assume that a) there exists a single, stable,...

What determines whether someone complies with a social norm? The social identity approach offers a mechanism for norm compliance: a person who feels similar to a group identifies more with that group and, in turn, complies with the group's norms. We used an economics experiment to test this...