Srikanth, Chinmayi; Dey, Shubhasis - 2023
The extant literature on status-signalling primarily adopts Veblen's theory of class to caste and racial identities … other identities such as caste and race. By viewing conspicuous consumption within the Stigma-Identity-Threat framework …, this study analyses how socially disadvantaged groups in India respond to stigma through their consumption behaviour. Using …