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Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon; Sukhdial, Ajay; Kahle, Lynn R.; Downing, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
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Distinguishing between amateur sport participants and spectators : the List of Values approach
Kurpis, Lada Helen V.; Bozman, Carl S.; Kahle, Lynn R. - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 190-201
Persistent link: https://www.econbiz.de/10003972929
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Social values in consumer psychology
Kahle, Lynn R.; Xie, Guang-Xin - In: Handbook of consumer psychology, (pp. 575-585). 2008
Persistent link: https://www.econbiz.de/10003716253
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Role relaxation and organizational culture : a social values perspective
Rose, Gregory; Kahle, Lynn R.; Shoham, Aviv - In: Handbook of organizational culture and climate, (pp. 437-446). 2000
Persistent link: https://www.econbiz.de/10003160074
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Social values in consumer psychology : key determinants of human behavior
Suh, Wang Suk; Kahle, Lynn R. - In: The Routledge companion to consumer behavior, (pp. 165-174). 2020
Persistent link: https://www.econbiz.de/10012316149