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~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Handbook of social media management : value chain and business models in changing media markets
39
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Social media and crisis communication
28
Contemporary issues in social media marketing
23
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on integrating social media into strategic marketing
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
20
Analyzing the strategic role of social networking in firm growth and productivity
19
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
19
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
18
The SAGE handbook of social media marketing
18
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
16
Information diffusion management and knowledge sharing ; volume 2
15
Organizations and social networking : utilizing social media to engage consumers
15
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
14
Strategic customer relationship management in the age of social media
14
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
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Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
13
Social media in strategic management
13
Social media listening and monitoring for business applications
13
Springer Proceedings in Business and Economics
13
The Routledge companion to digital consumption
13
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
13
Web 2.0 : the business model
13
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
12
Computer-mediated marketing strategies : social media and online brand communities
12
Consumer psychology in a social media world
12
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Digital Public Affairs : Social Media für Unternehmen, Verbände und Politik
11
Handbook of research on business social networking ; Vol. 2
11
Harnessing the power of social media and web analytics
11
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
11
Social-Media-Handbuch : Theorien, Methoden, Modelle
11
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
10
E-collaboration ; Vol. 1
10
Enterprise 2.0 : Unternehmen zwischen Hierarchie und Selbstorganisation
10
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Virtuelle Organisation und Neue Medien 2006 : Workshop GeNeMe 2006 Gemeinschaften in Neuen Medien ; TU Dresden, 28./29.09.2006
Meißner, Klaus
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003406487
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2
Economics and business comunication challenges : international week
Dyduch, Wojciech
(
contributor
); …
-
2014
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Economics and management in information technology context : international week
Pańkowska, Małgorzata
(
ed.
)
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International Week Internet Communication Management …
;
…
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2017
Persistent link: https://www.econbiz.de/10011739368
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Geschäftsmodell virtuelle Community: eine Analyse bestehender Communities
Leimeister, Jan Marco
;
Bantleon, Andrea
;
Krcmar, Helmut
- In:
Virtuelle Organisation und neue Medien 2002
,
(pp. 1-39)
.
2002
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The EU digital single market and the platform economy
Anagnōstopulu, Despoina
- In:
Economic growth in the European Union : analyzing SME …
,
(pp. 43-57)
.
2020
controversial, the contribution assesses whether the EU’s attempt to control the immense
power
of the colossal platform operators …
Persistent link: https://www.econbiz.de/10012293011
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Measuring the digital platform economy
Acs, Zoltán J.
;
Szerb, László
;
Song, Abraham K.
; …
- In:
Handbook of digital entrepreneurship
,
(pp. 91-120)
.
2022
Persistent link: https://www.econbiz.de/10014266989
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Integrating the web and enterprise systems
Lin, Chang-yang
- In:
Handbook of enterprise integration
,
(pp. 373-387)
.
2010
Persistent link: https://www.econbiz.de/10003913807
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E-technologies : transformation in a connected
world
: [... Fifth MCETECH Conference on E-Technologies in Les Diablerets (Switzerland) ... four papers]
Babin, Gilbert
(
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-
2013
Persistent link: https://www.econbiz.de/10009722017
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9
Social media metrics
Sudarsanam, S. K.
- In:
Social media listening and monitoring for business …
,
(pp. 131-149)
.
2017
Persistent link: https://www.econbiz.de/10011565170
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Electronic commerce 2018 : a managerial and social networks perspective
Turban, Efraim
;
Outland, Jon
;
King, David
;
Lee, Jae Kyu
; …
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2018
-
Ninth edition
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