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Nufer, Gerd; Kaps, Anne - Fachhochschule Reutlingen / European School of Business - 2017

hohes Vertrauen entgegen-gebracht wird, weshalb sie sich sehr gut für Influencer-Marketing eignen. Marketing mit Youtube … Youtube als Marke-tinginstrument im Hinblick auf Influencer-Marketing. …

Persistent link: https://www.econbiz.de/10011704305

Marketing mit Instagram

Nufer, Gerd; Lenzen, Caroline Verena - 2017

Zunahme des mobilen Konsums von Content finden gerade soziale Netzwerke wie Instagram bei der Planung der Marketing … 2017) erfreut sich das Unternehmensprofil des Lebensmitteleinzelhändlers aus Texas großer Beliebtheit. Marketing mit …

Persistent link: https://www.econbiz.de/10011616125

Social media usage behaviour of students in Finland and Germany and its marketing implications

Schlich, Axel - 2011

media usage behaviour, the article contributes to the current discussion about social media marketing. Not surprisingly, the … enough for marketers to no longer believe in social media marketing? Probably not, because structural changes in the media … landscape inevitably have an impact on marketing as well. The media are the channels through which messages move from sender to …

Persistent link: https://www.econbiz.de/10011298990

"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth

Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018

The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...

Persistent link: https://www.econbiz.de/10011891856