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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775
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Personal finance for consumers
Trooboff, Benjamin M.; Boyd, Fannie Lee - 1976
Persistent link: https://www.econbiz.de/10002926389
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Consumers and community
Polonsky, Michael (contributor) - In: Environmental management and decision making for business, (pp. 75-86). 2005
Persistent link: https://www.econbiz.de/10003049948
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018 - First edition.
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
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The dark side of social media : a consumer psychology perspective
Scheinbaum, Angeline Close (ed.) - 2018
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10011664082
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Protest politics in the marketplace : consumer activism in the corporate age
Heldman, Caroline - 2017
Introduction : publicizing the private sector -- A consumer revolution? : marketplace activism since the founding -- We are the 99% : contemporary consumer activism -- We are not a mascot : campaigns for social/economic justice -- 600,000 bosses telling me what to do : campaigns for the...
Persistent link: https://www.econbiz.de/10011603432
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Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian - 2016
Persistent link: https://www.econbiz.de/10011635359
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Die neue Macht der Konsumenten
Rommerskirchen, Jan (ed.) - 2020
Rommerskirchen ist Professor für Philosophie und Soziologie an der Hochschule Fresenius. Er beschäftigt sich in der Forschung und in …
Persistent link: https://www.econbiz.de/10012402826
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Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John; Pittman, Matthew - In: Journal of advertising 51 (2022) 3, pp. 323-335
Persistent link: https://www.econbiz.de/10013362315