//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing-Management : Informa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Marketingmanagement
17,058
Marketing management
16,222
Marktforschung
12,300
Market research
6,555
Marketing
4,240
Konsumentenverhalten
3,996
Consumer behaviour
3,982
Theorie
3,713
Theory
3,695
Deutschland
2,969
Germany
2,553
Beziehungsmarketing
2,184
Relationship marketing
2,180
USA
1,731
United States
1,655
Markenführung
1,510
Brand management
1,506
Online-Marketing
1,279
Internet marketing
1,231
Strategisches Management
1,217
Innovation
1,086
Unternehmenserfolg
1,062
Firm performance
1,057
Vereinigte Staaten
1,032
Strategic management
939
Internationales Marketing
879
Werbung
870
International marketing
847
Social Web
846
KMU
818
SME
818
Marketingtheorie
763
Markenimage
744
Marketing theory
744
Brand image
737
Markenartikel
705
Advertising
694
Innovationsmanagement
684
Innovation management
656
more ...
less ...
Online availability
All
Undetermined
355
Free
85
Type of publication
All
Article
644
Book / Working Paper
201
Journal
1
Type of publication (narrower categories)
All
Article in journal
501
Aufsatz in Zeitschrift
501
Aufsatz im Buch
145
Book section
145
Case study
26
Fallstudie
26
Collection of articles of several authors
25
Sammelwerk
25
Aufsatzsammlung
20
Hochschulschrift
20
Guidebook
19
Ratgeber
19
Graue Literatur
15
Non-commercial literature
15
Thesis
13
Conference paper
8
Konferenzbeitrag
8
Lehrbuch
8
Arbeitspapier
7
Textbook
7
Working Paper
7
Konferenzschrift
6
Collection of articles written by one author
3
Sammlung
3
Glossar enthalten
2
Glossary included
2
Interview
2
Catalog of products and producers
1
Conference proceedings
1
Einführung
1
Elektronischer Datenträger
1
Festschrift
1
Handbook
1
Handbuch
1
Produkt- und Herstellerübersicht
1
more ...
less ...
Language
All
English
706
German
143
Polish
1
Author
All
Haenlein, Michael
5
Ozuem, Wilson
5
Ryan, Damian
5
Adeola, Ogechi
4
Hudders, Liselot
4
Karjaluoto, Heikki
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Rudeloff, Christian
4
Spann, Martin
4
Stephen, Andrew T.
4
Agnihotri, Raj
3
Barger, Victor A.
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Dennis, Charles
3
Eisend, Martin
3
Hair, Neil
3
Harris, Lisa
3
Hinson, Robert
3
Hollebeek, Linda D.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Lamberton, Cait Poynor
3
Moe, Wendy W.
3
Pitt, Leyland F.
3
Poynter, Ray
3
Swani, Kunal
3
Trusov, Michael
3
Valck, Kristine de
3
Valos, Michael J.
3
Zinnbauer, Markus
3
Acikgoz, Fulya
2
Almeida, Marcos Inácio Severo de
2
Anning-Dorson, Thomas
2
Araujo, Theo
2
Arnone, Laurent
2
Assaf, A. Georges
2
Backhaus, Klaus
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Books on Demand GmbH <Norderstedt>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
American Marketing Association
1
Edward Elgar Publishing
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
George Routledge & Sons <London>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Universität Mannheim
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
more ...
less ...
Published in...
All
Journal of business research : JBR
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of internet marketing and advertising : IJIMA
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Springer eBook Collection
12
Business horizons
10
Journal of strategic marketing
9
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
8
SpringerLink / Bücher
8
Journal of internet commerce
7
Journal of marketing
7
Journal of marketing communications
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
International journal of market research
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
International journal of technology marketing : IJTMkt
5
Journal of advertising research
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Qualitative market research : an international journal
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Cogent business & management
4
European journal of marketing : EJM
4
European research studies
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of consumer behaviour : an international research review
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing education : JME
4
Journal of open innovation : technology, market, and complexity
4
Journal of retailing and consumer services
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
4
more ...
less ...
Source
All
ECONIS (ZBW)
846
Showing
1
-
10
of
846
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
2
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
3
Marktforschung
für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
4
Basic marketing research : integration of social media
Malhotra, Naresh K.
-
2012
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Saved in:
5
Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
6
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
7
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
8
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
9
How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili
;
Song, Michael
- In:
Research-technology management : RTM
65
(
2022
)
2
,
pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
Saved in:
10
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->