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~subject:"Social web"
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Effekte von Anzeigenhäufungen...
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Social web
Werbung
14,650
Advertising
10,633
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
Theorie
1,795
Theory
1,765
Online-Marketing
1,637
Internet marketing
1,633
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1,034
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935
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935
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814
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795
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784
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744
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740
advertising
695
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660
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658
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653
Social Web
596
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569
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566
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491
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479
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459
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459
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443
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434
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429
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398
Wettbewerb
369
Öffentlichkeitsarbeit
301
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296
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295
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293
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Arora, Taanika
6
Fogel, Joshua
5
Hayes, Jameson L.
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Chiou, Lesley
4
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Kim, Jihye
4
Kim, Juran
4
King, Karen Whitehill
4
Noort, Guda van
4
Poels, Karolien
4
Quinn, Martin
4
Russo, Antonio
4
Seiler, Stephan
4
Singh, Pratibha
4
Sinha, Neena
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Berthon, Pierre R.
3
Buzeta, Cristian
3
Campbell, Colin
3
Campbell, Colin L.
3
Chen, Huan
3
Dwivedi, Yogesh Kumar
3
Gopinath, Shyam
3
Huang, Yan
3
Hudders, Liselot
3
Janssen, Loes
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Min-Seong
3
Lee, Joonghwa
3
Li, Minqiang
3
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Springer Fachmedien Wiesbaden
4
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2
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1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
24
Journal of promotion management : innovations in planning and applied research
16
Journal of business research : JBR
15
Journal of marketing communications
15
Journal of advertising research
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of retailing and consumer services
11
International journal of advertising : the quarterly review of marketing communications
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing science
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
CESifo working papers
7
Cogent business & management
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Springer eBook Collection
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
Research
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Corporate communications : an international journal
3
Electronic commerce research
3
European journal of marketing : EJM
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of internet commerce
3
The journal of applied business research
3
Young consumers : insight and ideas for responsible marketers
3
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ECONIS (ZBW)
595
Showing
1
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595
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1
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
Saved in:
2
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
3
Consumer Generated Advertising : Konsumenten als Marktpartner in der
Werbung
Unterberg, Bastian
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 203-215)
.
2008
Persistent link: https://www.econbiz.de/10003709980
Saved in:
4
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
5
Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn
;
Walker, Josie
;
Lopez, Tará
;
Jones, Mike
- In:
The journal of applied business research
25
(
2009
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
Saved in:
6
Advertising and new media
Spurgeon, Christina
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003463204
Saved in:
7
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
8
Advertising 2.0 : social media marketing in a Web 2.0 world
Tuten, Tracy L.
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685381
Saved in:
9
My relationship to Scarlett O'Hara - characterising para-social relationships using the repertory grid technique
Löbler, Helge
;
Raschpichler, Johannes
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 29-50
Persistent link: https://www.econbiz.de/10003819560
Saved in:
10
Monitor Wirtschaftskommunikation
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010529663
Saved in:
1
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