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Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton - In: Alles Marketing oder was? : Wie Marketing zentrale …, (pp. 8-28). 2000
Persistent link: https://www.econbiz.de/10001616487
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The role of Social Media for luxury brands : motives for consumer engagement and opportunities for business
Jahn, Benedikt; Kunz, Werner; Meyer, Anton - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 221-236). 2012
Persistent link: https://www.econbiz.de/10009690086
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Konsumenten-Engagement auf Social Media-Plattformen : Marken-Fanpages als Instrument für das Kundenbeziehungsmanagement (CRM)
Jahn, Benedikt; Meyer, Anton - In: Dienstleistungsmanagement und Social Media : …, (pp. 171-185). 2013
Persistent link: https://www.econbiz.de/10009756234
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Members only! : Nutzen von geschlossenen Social Networking Sites aus Nutzer- und Betreibersicht
Jahn, Benedikt; Brudler, Benjamin; Meyer, Anton - In: Marketing : ZFP ; journal of research and management 33 (2011) 4, pp. 317-328
Persistent link: https://www.econbiz.de/10009387747
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Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie; Bartsch, Silke; Kull, Marina; … - In: Journal of service management 28 (2017) 2, pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
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Consumer responses to covert advertising in social media
Göbel, Fabian; Meyer, Anton; Ramaseshan, B.; Bartsch, Silke - In: Marketing intelligence & planning 35 (2017) 5, pp. 578-593
Persistent link: https://www.econbiz.de/10011774511
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The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana; Wagner, Maximilian Oskar; Meyer, Anton - In: Journal of service management 28 (2017) 3, pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
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The Role of Social Media for Luxury-Brands – Motives for Consumer Engagement and Opportunities for Businesses
Jahn, Benedikt - 2015
Persistent link: https://www.econbiz.de/10013035257