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Social web
Consumer behaviour
82,818
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80,338
Nigeria
21,429
Theorie
9,289
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9,125
Relationship marketing
8,979
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6,651
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5,567
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5,555
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5,521
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4,766
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4,751
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4,504
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4,497
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4,486
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4,425
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4,378
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4,295
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4,158
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4,112
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3,675
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Werbewirkung
3,625
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3,587
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3,587
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3,523
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3,378
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3,217
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3,029
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2,952
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Filieri, Raffaele
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14
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14
Flavián Blanco, Carlos
13
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11
Rita, Paulo
11
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10
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10
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9
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9
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9
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8
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8
Ko, Eunju
8
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7
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7
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7
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7
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1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Haufe-Lexware GmbH & Co. KG
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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1
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Media Economics Institut / Köln
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National Bureau of Economic Research
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OECD
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RWTH Aachen
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1
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1
Trinity College Dublin / Department of Economics
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Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
International journal of business information systems : IJBIS
32
Journal of marketing
32
Electronic commerce research
31
Information systems research : ISR
31
Journal of marketing management : MM
31
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
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1
Social media marketing and brand loyalty among online shoppers in Anambra State,
Nigeria
: mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
2
Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from
Nigeria
Izogo, Ernest Emeka
;
Eze, Austin Chinonso
;
Mpinganjira, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 97-126)
.
2022
Persistent link: https://www.econbiz.de/10013282693
Saved in:
3
Factors influencing the buying behaviour of millennials towards insurance products in the Nigerian insurance market
Sodiq, Bamgbose Olalekan
- In:
Journal of economics and management research
9
(
2020
),
pp. 86-101
Persistent link: https://www.econbiz.de/10012664934
Saved in:
4
Social commerce and online impulsive buying behaviour among students in Nigerian tertiary institutions
Gbandi, Eleazar Chibuzor
;
Ugbechie, Kingsley Chibuike
- In:
Manthan : journal of commerce and management
10
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014372857
Saved in:
5
Predictors of intention to adopt fintech among digitally active customers in
Nigeria
: online savings and investment platforms [OSIPS]
Ezenwafor, Ebuka Christian
;
Adebayo, Rufus O.
;
Okafor, …
-
2022
Persistent link: https://www.econbiz.de/10013503654
Saved in:
6
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
7
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
8
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
9
The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
10
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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