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Social web
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Niederlande
38,794
Netherlands
24,342
Theorie
12,917
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12,615
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12,300
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9,372
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9,236
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9,206
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7,834
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7,649
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7,606
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6,889
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6,858
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6,778
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6,739
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6,393
Customer satisfaction
5,751
Online-Handel
5,605
Online retailing
5,593
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5,591
Social Web
4,920
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4,642
Internet marketing
4,629
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4,472
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4,455
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4,433
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4,421
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4,375
Großbritannien
4,347
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4,263
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3,775
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3,769
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3,736
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3,731
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3,648
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3,614
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Filieri, Raffaele
19
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14
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14
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14
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14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
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9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
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8
Hajli, Nick
8
Harrigan, Paul
8
Hazari, Sunil
8
Ko, Eunju
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Valck, Kristine de
8
Wallace, Elaine
8
Conduit, Jodie
7
Constantinides, Efthymios
7
Kumar, Jitender
7
Kumar, Vikas
7
Martinez, Luis F.
7
Moe, Wendy W.
7
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7
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7
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7
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1
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
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1
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1
Edward Elgar Publishing
1
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1
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1
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Haufe-Lexware GmbH & Co. KG
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1
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1
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1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
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Journal of business research : JBR
220
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
47
Journal of marketing communications
47
International journal of electronic marketing and retailing : IJEMR
44
Psychology & marketing
41
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of marketing
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Electronic commerce research
32
Journal of marketing management : MM
32
Information systems research : ISR
31
International journal of business information systems : IJBIS
31
Journal of travel and tourism marketing
30
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
26
Journal of strategic marketing
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
International journal of market research : JMRS ; the journal of the Market Research Society
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
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ECONIS (ZBW)
4,918
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1
The impact of social media visual features on acceptance of
meat
substitute
Septianto, Felix
;
Kemper, Joya A
;
Quang, Huy P
;
Li, Shuge
; …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10013438772
Saved in:
2
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
3
How reliable is Facebook's advertising data for use in social science research? : insights from a cross-national online survey
Grow, André
;
Perrotta, Daniela
;
Del Fava, Emanuele
; …
-
2021
Persistent link: https://www.econbiz.de/10012612925
Saved in:
4
The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
5
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
6
Das Web als Fenster zum Kunden : neue Regeln für neue Insights
Zinnbauer, Markus
;
Schnitzer, Tobias
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003781209
Saved in:
7
Social Network Analysis : Erkenntnisse für die Markenpositionierung im Web
Rudolph, Thomas
;
Emrich, Oliver
;
Nagengast, Liane
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
6
,
pp. 11-16
Persistent link: https://www.econbiz.de/10003781211
Saved in:
8
The ethical dilemmas and challenges of ethnographic research in electronic communities
Hair, Neil
;
Clark, Moira
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 781-800
Persistent link: https://www.econbiz.de/10003597774
Saved in:
9
Echte Customer Insights aus dem Web
Zinnbauer, Markus
;
Schnitzer, Tobias
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
3
,
pp. 47-49
Persistent link: https://www.econbiz.de/10003512665
Saved in:
10
Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus
;
Blechschmidt, Boris
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 321-336)
.
2007
Persistent link: https://www.econbiz.de/10003530276
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