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Social web
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Mexiko
24,874
Mexico
22,249
Theorie
10,573
Wasserversorgung
10,458
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10,393
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8,973
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8,942
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8,509
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7,489
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7,197
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6,699
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6,658
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5,656
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5,558
Online retailing
5,547
Kundenzufriedenheit
5,497
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4,857
Social Web
4,746
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4,491
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4,480
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4,417
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4,371
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4,302
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4,295
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4,290
Einzelhandel
4,187
Retail trade
4,147
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3,627
Electronic Commerce
3,598
Advertising effects
3,589
Verbraucherverhalten
3,587
E-commerce
3,492
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3,464
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3,422
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
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9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
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9
Usman, Osly
9
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8
Bigné Alcañiz, J. Enrique
8
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8
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8
Ko, Eunju
8
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8
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8
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8
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8
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8
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8
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7
Hazari, Sunil
7
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7
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7
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7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
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7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
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Technische Universität Braunschweig
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Haufe-Lexware GmbH & Co. KG
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1
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
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Peter Lang GmbH
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RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of business information systems : IJBIS
31
Journal of marketing management : MM
31
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,744
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1
MASLOW and EWOM : Explaining Motivations of Mexican Facebook Users to Share Viral Videos
Robles, Celestino
-
2017
almost null in Latin-American countries like
Mexico
. The present study aims to investigate the motivations that trigger …
Persistent link: https://www.econbiz.de/10012962617
Saved in:
2
Social media-driven consumer-brand interactions in
Mexico
: healthy food brands versus indulgent food brands
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 121-145)
.
2022
Persistent link: https://www.econbiz.de/10013274622
Saved in:
3
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and
Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
4
Digital transformation of finance : uncharted waters of regulation
Monkiewicz, Jan
- In:
The digital revolution in banking, insurance and …
,
(pp. 17-32)
.
2023
Persistent link: https://www.econbiz.de/10014434434
Saved in:
5
The impact of Twitter on customer relationship management within Mexican value chains
Morales, Gabriela
;
Nemer, Nejhme
;
Bhattacharjya, Jyotirmoyee
-
2011
Persistent link: https://www.econbiz.de/10009374639
Saved in:
6
Social networking sites (SNS) : talent management in emerging markets ; India and
Mexico
Rao, Pramila
- In:
Social media in strategic management
,
(pp. 259-276)
.
2013
Persistent link: https://www.econbiz.de/10010226679
Saved in:
7
Effect on stakeholders' perception of CSR : analysis of information dynamics through social media
López-Fernández, Andrée Marie
;
Rajagopal
- In:
International journal of business competition and …
4
(
2015
)
1/2
,
pp. 24-43
Persistent link: https://www.econbiz.de/10011518441
Saved in:
8
Organic products in
Mexico
and South Korea on Twitter
Meza, Xanat Vargas
;
Park, Han Woo
- In:
Journal of business ethics : JOBE
135
(
2016
)
3
,
pp. 587-603
Persistent link: https://www.econbiz.de/10011498587
Saved in:
9
Communicating with stakeholders via Twitter : from CSR to COVID-19
León, Jorge Arturo
;
Avelar, Vélez
- In:
Business recovery in emerging markets : global …
,
(pp. 181-200)
.
2022
Persistent link: https://www.econbiz.de/10013166274
Saved in:
10
Assisted self‐help housing in
Mexico
: advocacy, (micro)finance and the making of markets
Grubbauer, Monika
-
2020
Persistent link: https://www.econbiz.de/10012660813
Saved in:
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