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Der globalisierte Markt ist da...
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Social web
Brand management
17,639
Markenführung
17,225
Markenartikel
9,229
Consumer behaviour
8,964
Konsumentenverhalten
8,856
Brand
8,189
Markenimage
7,615
Brand image
7,517
Internationales Marketing
5,804
International marketing
5,704
Relationship marketing
2,901
Beziehungsmarketing
2,882
Marketingmanagement
2,259
Markenpolitik
2,239
Marketing management
2,225
Deutschland
2,103
Social Web
1,934
Germany
1,771
Online-Marketing
1,754
Internet marketing
1,732
Theorie
1,637
Theory
1,623
Marketing
1,412
USA
1,360
Werbewirkung
1,347
Advertising effects
1,326
United States
1,301
Werbung
1,120
Advertising
1,058
Luxury goods
1,006
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1,004
Multinationales Unternehmen
914
Welt
896
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893
Einzelhandel
841
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841
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818
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805
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756
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Loureiro, Sandra Maria Correia
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Smit, Edith G.
6
Theobald, Elke
6
Usman, Osly
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Fantapié Altobelli, Claudia
5
Harrigan, Paul
5
Haverila, Matti
5
Huber, Frank
5
Jahn, Benedikt
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Pitt, Leyland F.
5
Popp, Bastian
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
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Springer Fachmedien Wiesbaden
7
Information Resources Management Association
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1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
103
The journal of brand management : an international journal
63
The journal of product & brand management
56
Journal of retailing and consumer services
54
International journal of internet marketing and advertising : IJIMA
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
SpringerLink / Bücher
19
Marketing intelligence & planning
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of marketing
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Springer eBook Collection
14
Journal of fashion marketing and management
13
Psychology & marketing
13
Technological forecasting & social change : an international journal
13
Asia Pacific journal of marketing and logistics
12
Journal of strategic marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Springer Proceedings in Business and Economics
11
European Sport management quarterly : ESMQ
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
Marketing theory
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
International journal of hospitality management
9
Journal of advertising research
9
Journal of international consumer marketing
9
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ECONIS (ZBW)
1,931
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1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
3
Discussing
brand
information on social networking sites : implications for global
brand
marketing
Tsai, Shu-pei
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 372-391
Persistent link: https://www.econbiz.de/10010232534
Saved in:
4
The latent potential of virtual communities as
brand
missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
5
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
6
Social media responses and
brand
personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
7
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
8
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
9
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
10
The effects of cultural distance on online
brand
popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
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