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Social web
Werbung
13,854
Advertising
11,323
Empirische Methode
4,138
Empirical method
4,057
Werbewirkung
3,890
Advertising effects
3,829
Consumer behaviour
3,246
Konsumentenverhalten
3,140
Internet marketing
1,863
Online-Marketing
1,862
Theorie
1,797
Theory
1,741
Deutschland
1,596
advertising
1,406
USA
1,345
United States
1,174
Germany
1,133
Marketing
1,032
Brand management
839
Markenführung
818
Marketingmanagement
700
Marketing management
683
Social Web
620
Markenimage
504
Brand image
501
Preismanagement
486
Pricing strategy
486
Markenartikel
461
Wettbewerb
433
Internet
397
Großbritannien
384
Brand
380
Zielgruppe
359
United Kingdom
350
Target group
346
Competition
341
China
339
Werbewirtschaft
323
Werbepsychologie
306
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483
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596
German
23
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1
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Fogel, Joshua
7
Arora, Taanika
6
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Schweidel, David A.
4
Seiler, Stephan
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Garg, Rajiv
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Milne, George R.
3
Nguyen Yen Thi Hoang
3
Noort, Guda van
3
Oeldorf-Hirsch, Anne
3
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Springer Fachmedien Wiesbaden
4
IGI Global
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
Westfälische Wilhelms-Universität Münster
1
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International journal of advertising : the review of marketing communications
43
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
20
Journal of business research : JBR
14
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Journal of retailing and consumer services
11
Psychology & marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of current issues and research in advertising
8
International journal of electronic commerce : IJEC
7
Journal of advertising
7
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Cogent business & management
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
CESifo working papers
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Technological forecasting & social change : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Journal of internet commerce
4
Journal of marketing
4
Research
4
Corporate communications : an international journal
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
MSI reports : working paper series
3
Marketing intelligence & planning
3
The journal of applied business research
3
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ECONIS (ZBW)
619
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1
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619
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1
Social capital and knowledge integration in digitally enabled teams
Robert, Lionel P.
;
Dennis, Alan R.
;
Ahuja, Manju K.
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10003771600
Saved in:
2
Volunteers' involvement in online community based software development
Xu, Bo
;
Jones, Donald R.
;
Shao, Bingjia
- In:
Information & management : the internat. journal of …
46
(
2009
)
3
,
pp. 151-158
Persistent link: https://www.econbiz.de/10003849163
Saved in:
3
Konflikte und Synergien in multikulturellen Teams : virtuelle und face-to-face-Kooperation
Köppel, Petra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003485512
Saved in:
4
Becoming virtual : knowledge management and transformation of the distributed organization ; with 20 tables
Klobas, Jane E.
(
contributor
);
Jackson, Paul D.
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003460675
Saved in:
5
Antecedents and consequences of consumer participation in on-line communities : the case of the travel sector
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
2
,
pp. 137-167
Persistent link: https://www.econbiz.de/10008858228
Saved in:
6
Enabling knowledge creation through outsiders : towards a push model of open innovation
Spaeth, Sebastian
;
Stürmer, Matthias
;
Krogh, Georg von
- In:
International journal of technology management : IJTM
52
(
2010
)
3/4
,
pp. 411-431
Persistent link: https://www.econbiz.de/10008901282
Saved in:
7
Social capital and individual motivations on knowledge sharing : participant involvement as a moderator
Chang, Hsin Hsin
;
Chuang, Shuangshii
- In:
Information & management : the internat. journal of …
48
(
2011
)
1
,
pp. 9-18
Persistent link: https://www.econbiz.de/10008908868
Saved in:
8
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
9
To give or to receive? : factors influencing members’ knowledge sharing and community promotion in professional virtual communities
Chen, Chih-jou
;
Hung, Shiu-Wan
- In:
Information & management : the internat. journal of …
47
(
2010
)
4
,
pp. 226-236
Persistent link: https://www.econbiz.de/10003989776
Saved in:
10
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
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