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Understanding the consequences of public social media use for work
Zoonen, Ward van; Verhoeven, Joost W. M.; Vliegenthart, Rens - In: European management journal 35 (2017) 5, pp. 595-605
Persistent link: https://www.econbiz.de/10011775128
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Getting the word out on Twitter : the role of influentials, information brokers and strong ties in building word-of-mouth for brands
Araujo, Theo; Neijens, Peter; Vliegenthart, Rens - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 496-513
Persistent link: https://www.econbiz.de/10011707437
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How advertising in offline media drives reach of and engagement with brands on Facebook
Voorveld, Hilde; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 785-805
Persistent link: https://www.econbiz.de/10012492586