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Social web
Social marketing
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social marketing
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Behavioral economics
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Alves, Helena
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Journal of social marketing : JSOCM
5
Journal of nonprofit & public sector marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
The journal of management development
2
Asia-Pacific journal of business administration
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European journal of management and business economics : EJM&BE
1
European research on management and business economics
1
Health marketing quarterly
1
ICT management in non-profit organizations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research
1
International journal of nonprofit & voluntary sector marketing
1
International review on public and non-profit marketing
1
Journal of business
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of the Operational Research Society
1
Management decision
1
Management information systems : mis quarterly
1
New horizons in marketing series
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Services marketing quarterly
1
The SAGE handbook of social marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul
;
Schwartzman, Eric
-
2011
Persistent link: https://www.econbiz.de/10008860314
Saved in:
2
The networked nonprofit : connecting with social media to drive change
Kanter, Beth
;
Fine, Allison H.
-
2010
-
1. ed.
Persistent link: https://www.econbiz.de/10003948794
Saved in:
3
Social models for social marketing : social diffusion, social networks, social capital, social determinants and social franchising
Lefebvre, R. Craig
- In:
The SAGE handbook of social marketing
,
(pp. 32-43)
.
2011
Persistent link: https://www.econbiz.de/10009380715
Saved in:
4
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
5
Social media and social change : nonprofits and using social media strategies to meet advocacy goals
Goldkind, Lauri
;
McNutt, John G.
- In:
ICT management in non-profit organizations
,
(pp. 56-72)
.
2014
Persistent link: https://www.econbiz.de/10010363894
Saved in:
6
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
7
Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
8
Influencing customer's purchase intentions through firm participation in online customer communities
Albert, Leslie Jordan
;
Aggarwal, Nitin
;
Hill, Timothy R.
- In:
Electronic markets : the international journal on …
24
(
2014
)
4
,
pp. 285-295
Persistent link: https://www.econbiz.de/10010459089
Saved in:
9
Communicating "pink" : an analysis of the communication strategies, transparency, and credibility of breast cancer social media sites
Fussell Sisco, Hilary
;
McCorkindale, Tina
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 287-301
Persistent link: https://www.econbiz.de/10010439319
Saved in:
10
The brand that gave birth to a movement : the Born HIV Free campaign
Gonzalez, Claudia
;
Bogen, Jeremy
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 232-240
Persistent link: https://www.econbiz.de/10009703656
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