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Social web
Relationship marketing
25,332
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25,331
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8,899
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Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
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Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
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Haenlein, Michael
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Karjaluoto, Heikki
5
Kumar, Vikas
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Sohail, M. Sadiq
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Galileo Press
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Haufe-Lexware GmbH & Co. KG
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Helmut-Schmidt-Universität
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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1
Springer-Verlag GmbH
1
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
SpringerLink / Bücher
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of customer behaviour
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ECONIS (ZBW)
2,053
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1
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1
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
2
Interaktives Marketing : neue Wege zum Dialog mit Kunden
Belz, Christian
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
Saved in:
3
Viele wissen mehr als einer : so nutzen Unternehmen das Know-how der Business-Communitys
Libert, Barry
;
Spector, Jon
-
2008
Persistent link: https://www.econbiz.de/10003719538
Saved in:
4
Customer relationship management in virtual communities
Porter, Constanze Elise
;
Donthu, Naveen
- In:
MSI reports : working paper series
(
2007
)
4
,
pp. 25-47
Persistent link: https://www.econbiz.de/10003641103
Saved in:
5
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
6
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
Saved in:
7
Web 2.0-Anwendungen im Kundenbindungsmanagement des M-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 221-240)
.
2008
Persistent link: https://www.econbiz.de/10003753447
Saved in:
8
Corporate Blogs : Kundendialog im Netz mit hohem Anspruch
Fieseler, Christian
;
Fleck, Matthes
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
4
,
pp. 40-44
Persistent link: https://www.econbiz.de/10003742508
Saved in:
9
How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.
;
Hartleb, Vivian
;
Blut, Markus
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
Saved in:
10
Der neckermann.de-Weg : Erfolgsbeispiel für die Migration zum Internetanbieter
Krechting, Markus J.
- In:
WEB 2.0 : Hype oder Substanz?
,
(pp. 63-76)
.
2008
Persistent link: https://www.econbiz.de/10003784644
Saved in:
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