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Dynamik und Wirkung von Nutzerkommunikation über Kinofilme
Sattelberger, Felix - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10012439486
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Social media activities impact on the decision of watching films in cinema
Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11
The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …
Persistent link: https://www.econbiz.de/10012659748
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Social networks and the diffusion of user-generated content : evidence from YouTube
Susarla, Anjana; Oh, Jeong-ha; Tan, Yong - In: Information systems research : ISR 23 (2012) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10009522282
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Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
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Are consumers more likely to contribute online reviews for hit or niche products?
Dellarocas, Chrysanthos; Gao, Guodong; Narayan, Ritu - In: Journal of management information systems : JMIS 27 (2010/11) 2, pp. 127-157
Persistent link: https://www.econbiz.de/10008748358
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Do online reviews reflect a product’s true perceived quality? : an investigation of online movie reviews across cultures
Koh, Noi Sian; Hu, Nan; Clemons, Eric K. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 374-385
Persistent link: https://www.econbiz.de/10008933111
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Impact of user-generated and professional critics reviews on Bollywood movie success
Niraj, Rakesh; Singh, Jagdip - In: Australasian marketing journal 23 (2015) 3, pp. 179-187
Persistent link: https://www.econbiz.de/10011383297
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Movie piracy on peer-to-peer networks
Fetscherin, Marc - 2003
Persistent link: https://www.econbiz.de/10002547905
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Box Office Buzz : Does Social Media Data Steal the Show from Model Uncertainty When Forecasting for Hollywood?
Lehrer, Steven F. - 2016
of Twitter messages, we use an algorithm that calculates the sentiment regarding each film prior to, and after its …
Persistent link: https://www.econbiz.de/10012976985