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Reconfiguring relations of accountability : materialization of social media in the travel sector

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Leveraging the web for customer engagement: a case study of BT's debatescape

Orlikowski, Wanda J.; Thompson, Simon - 2010

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Crowd-based accountability : examining how social media commentary reconfigures organizational accountability

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The digital undertow : how the corollary effects of digital transformation affect industry standards

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Creating value in online communities : the sociomaterial configuring of strategy, platform, and stakeholder engagement

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Leveraging the Web for Customer Engagement : A Case Study of BT's Debatescape

Orlikowski, Wanda J.; Thompson, Simon - 2012

Web 2.0 technologies offer a number of capabilities that can help companies do business in new ways. Leveraging those capabilities, however, requires experimentation to learn what strategies, approaches, and applications work and don’t work, and which can generate sustainable business...

Persistent link: https://www.econbiz.de/10014041848