Narrow search
Showing 1 - 10 of 20
Cover Image
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Cover Image
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Cover Image
Value Fusion : The Blending of Consumer and Firm Value in the Distinct Context of Mobile Technologies and Social Media
Lariviere, Bart - 2013
Persistent link: https://www.econbiz.de/10013078088
Cover Image
Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan; Ruyter, Ko de - In: The journal of consumer marketing 33 (2016) 2, pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
Cover Image
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan; Laer, Tom van; Ruyter, Ko de; … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Cover Image
On the role of normative influences in commercial virtual communities
Wiertz, Caroline; Ruyter, Ko de; Streukens, Sandra - 2003
Persistent link: https://www.econbiz.de/10001780974
Cover Image
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Cover Image
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Cover Image
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Cover Image
Understanding willingness to pay for social network sites
Vock, Marlene; Dolen, Willemijn M. van; Ruyter, Ko de - In: Journal of service research : JSR 16 (2013) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10009782139