Narrow search
Showing 1 - 5 of 5
Cover Image
The role of hubs in the adoption process
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: Journal of marketing 73 (2009) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10003820590
Cover Image
Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R. - In: The connected customer : the changing nature of …, (pp. 283-305). 2010
Persistent link: https://www.econbiz.de/10003951896
Cover Image
Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob; Han, Sangman; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 2, pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
Cover Image
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Cover Image
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit; Steinhart, Yael; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 102-114
Persistent link: https://www.econbiz.de/10012060942