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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The connected customer : the changing nature of consumer and business markets
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The role of hubs in the adoption process
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003820590
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2
Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
- In:
The connected customer : the changing nature of …
,
(pp. 283-305)
.
2010
Persistent link: https://www.econbiz.de/10003951896
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3
Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
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4
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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5
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
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