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Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung; Perdue, Richard R. - In: International journal of hospitality management 100 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
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A comparative study of communication management strategies on social media in the hotel industry in Spain in times of COVID-19
Baraybar-Fernández, Antonio; Arrufat-Martín, Sandro; … - In: Administrative Sciences : open access journal 13 (2023) 11, pp. 1-11
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as "Data Analytics" and "Content Analytics"...
Persistent link: https://www.econbiz.de/10014449862
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How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na; Reynolds, Dennis; Sun, Bixuan - In: International journal of contemporary hospitality management 27 (2015) 8, pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
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Corporate marketing strategy using social media : a case study of the Ritz-Carlton Seoul
Lee, Jung Wan; Kwag, Michael - In: Journal of Asian finance, economics and business : JAFEB 4 (2017) 1, pp. 79-86
Persistent link: https://www.econbiz.de/10011690567
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Effect of internal marketing on knowledge sharing and organisational effetiveness in the hotel industry
Yang, Jen-Te - In: Total quality management & business excellence : an … 26 (2015) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10010477278
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Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
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When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun; Ding, Xiaojie; Chen, Wenbo; Jiang, Xiangmei; … - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
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The competitive effects of online reviews on hotel demand
Cho, Sanghoon; Pekgün, Pelin; Janakiraman, Ramkumar; … - In: Journal of marketing 88 (2024) 2, pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
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The wine influencers : exploring a new communication model of open innovation for wine producers : a netnographic, factor and agil analysis
Ingrassia, Marzia; Altamore, Luca; Bacarella, Simona; … - In: Journal of open innovation : technology, market, and … 6 (2020) 4/165, pp. 1-30
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor...
Persistent link: https://www.econbiz.de/10012389483
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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457