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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society

Schaefer, Gayla; Hersey, Leigh Nanney - In: Cases on strategic social media utilization in the …, (pp. 123-152). 2015

Persistent link: https://www.econbiz.de/10010507691

The future of animals in tourism recreation : social media as spaces of collective moral reflexivity

Mkono, Mucha; Holder, Afiya - In: Tourism management perspectives : TMP 29 (2019), pp. 1-8

Persistent link: https://www.econbiz.de/10011998016

How the emotions evoked by homeless pets induce online charitable giving

Shepelenko, Anna; Shepelenko, Pavel; Panidi, Ksenia; … - In: Journal of philanthropy and marketing 29 (2024) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10014505840

Social commerce information sharing and their impact on consumers

Bugshan, Hatem; Attar, Razaz Waheeb - In: Technological forecasting & social change : an … 153 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012236237

Investigation of attributes influencing the attractiveness of mobile commerce advertisements on the facebook platform

Cvirka, Donatas; Rudienė, Elzė; Morkūnas, Mangirdas - In: Economies : open access journal 10 (2022) 2, pp. 1-21

Examining and analyzing the determinants facilitating consumers' intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile...

Persistent link: https://www.econbiz.de/10013164472

Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention

Phang Ing Grace; Ming, Ting - In: Asian journal of business and accounting : AJBA 11 (2018) 1, pp. 294-323

Persistent link: https://www.econbiz.de/10012035282

How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?

Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164

Persistent link: https://www.econbiz.de/10013041211

Attitude toward social media reviews and restaurant visit intention : a Bangladeshi perspective

Popy, Nurun Naher; Bappy, Tauhid Ahmed - In: South Asian journal of business studies 11 (2022) 1, pp. 20-44

Persistent link: https://www.econbiz.de/10012879060

How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement

Ji, Chunli; Mieiro, Susana; Huang, Guihai - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 137-153

Persistent link: https://www.econbiz.de/10012880172

Impact of perceived risks and benefits of social networking sites on behavioral intention of users : mediating role of users' satisfaction

Khan, Mubbsher Munawar; Imran, Kashif; Mahmood, Bilal; … - In: Pakistan economic and social review : incorporating the … 57 (2019) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10013532025