"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis,...

Corporate Reputation Management und die sozialen Medien -- Grundprinzipien für die Einbindung der sozialen Medien in das Corporate Reputation Management -- Ziele und Vorgehenskonzept eines unternehmerischen Engagements in den sozialen Medien -- Nutzbarmachung der sozialen Medien für das...

Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...

Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...