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"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online...
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Cover -- GRUNDLEGENDE ASPEKTE DER KOMMUNIKATION ÜBER DIGITALE UND SOZIALE MEDIEN -- Vom Internet der Dinge zum Internet der Menschen -- CEO-Kommunikation auf Twitter. Differenzierung des Nutzungsverhaltens unter Berücksichtigung von Repräsentation und Reputation -- 1. Einleitung -- 2. Theorie...
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Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through...
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