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Social web
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Brand management
17,639
Markenführung
17,225
Brand image
11,159
Markenimage
11,044
Theorie
10,762
Theory
10,583
Relationship marketing
9,857
Beziehungsmarketing
9,821
Werbewirkung
7,984
Advertising effects
7,758
Markenartikel
6,493
Brand
6,454
Online-Marketing
6,179
Internet marketing
6,135
Deutschland
6,066
Customer satisfaction
5,940
USA
5,906
Social Web
5,803
Kundenzufriedenheit
5,769
Germany
5,685
Online-Handel
5,652
United States
5,646
Online retailing
5,640
Advertising
5,021
Werbung
5,007
Service quality
4,526
Dienstleistungsqualität
4,479
Einzelhandel
4,476
Retail trade
4,419
Betriebliche Kennzahl
4,063
Financial ratio
3,806
Electronic Commerce
3,803
Marketingmanagement
3,792
Marketing management
3,781
E-commerce
3,663
Verbraucherverhalten
3,589
Experiment
3,584
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3,314
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960
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19
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14
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243
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Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
16
Martínez-López, Francisco J.
16
Hollebeek, Linda D.
14
Rita, Paulo
14
Flavián Blanco, Carlos
13
Hajli, Nick
13
Veloutsou, Cleopatra
12
Casaló, Luis V.
11
Cova, Bernard
11
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Burmann, Christoph
10
Chen, Huan
10
Harrigan, Paul
10
Hennig-Thurau, Thorsten
10
Ozuem, Wilson
10
Ranfagni, Silvia
10
Schweidel, David A.
10
Stephen, Andrew T.
10
Bigné Alcañiz, J. Enrique
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Ko, Eunju
8
Kunkel, Thilo
8
Luo, Xueming
8
Milne, George R.
8
Moe, Wendy W.
8
Pitt, Leyland F.
8
Rather, Raouf Ahmad
8
Sohail, M. Sadiq
8
Vrontis, Demetris
8
Wallace, Elaine
8
Chan-Olmsted, Sylvia M.
7
Choi, Yung Kyun
7
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Springer Fachmedien Wiesbaden
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IGI Global
6
National Bureau of Economic Research
4
American Marketing Association
3
De Gruyter Oldenbourg
2
Fachhochschule Reutlingen / European School of Business
2
Nomos Verlagsgesellschaft
2
Peter Lang GmbH
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
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Published in...
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Journal of business research : JBR
259
Journal of retailing and consumer services
176
International journal of internet marketing and advertising : IJIMA
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
The journal of product & brand management
65
International journal of advertising : the review of marketing communications
64
Technological forecasting & social change : an international journal
64
The journal of brand management : an international journal
64
Journal of marketing communications
60
Journal of promotion management : innovations in planning and applied research
59
Psychology & marketing
49
Journal of internet commerce
48
International journal of electronic marketing and retailing : IJEMR
46
International journal of consumer studies
42
Tourism management : research, policies, practice
42
Journal of marketing management : MM
41
Journal of electronic commerce research : JECR
40
Marketing intelligence & planning
40
Journal of marketing
39
International journal of technology marketing : IJTMkt
38
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Cogent business & management
36
Information systems research : ISR
35
Electronic commerce research
33
Journal of advertising research
33
Journal of travel and tourism marketing
33
SpringerLink / Bücher
32
Young consumers : insight and ideas for responsible marketers
32
International journal of business information systems : IJBIS
31
Asia Pacific journal of marketing and logistics
30
International journal of electronic commerce : IJEC
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Business horizons
29
International journal of hospitality management
29
Journal of fashion marketing and management
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of the Academy of Marketing Science
27
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ECONIS (ZBW)
5,797
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1
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5,797
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1
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
2
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
5
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
6
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
7
Does a virtual like cause actual liking? : how following a brand's facebook updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
8
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
9
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
10
Content strategies and audience response on Facebook brand pages
Tafesse, Wondwesen
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 927-943
Persistent link: https://www.econbiz.de/10011447746
Saved in:
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