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Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia; Dent, Kendall; Tam, Leona - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
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The prototypal social entrepreneur: a case study about social and economic leveraging of virtual community in regional Australia
Drennan, Judy; Previte, Josephine - In: International journal of internet and enterprise … 5 (2007) 2, pp. 136-157
Persistent link: https://www.econbiz.de/10003499133
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Beyond concern : socio-demographic and attitudinal influences on privacy and disclosure choices
Pomfret, Liam; Previte, Josephine; Coote, Len - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 519-549
Persistent link: https://www.econbiz.de/10012249104
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Editorial: the changing nature of data
Baron, Steve; Russell-Bennett, Rebekah - In: The journal of services marketing 30 (2016) 7, pp. 673-675
Persistent link: https://www.econbiz.de/10011590760
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An identity-based model explaining online donor appreciation
Chell, Kathleen; Mortimer, Gary; Masser, Barbara M.; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10014228869
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Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen; Mortimer, Gary; Thy Dang; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 321-347
Persistent link: https://www.econbiz.de/10014581469