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The effect of Twitter on sports fans' information processing : an analysis of the controversial referee's decision in the 2012 London Olympic Games
Lee, Min Kyo; Ryu, Sangyoon; Clavio, Galen; Lovell, M. David - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 102-119
Persistent link: https://www.econbiz.de/10011541862
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Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games
Yoon, Juha; Gang, Alex C.; Pedersen, Paul M. - In: International journal of sport management and marketing … 20 (2020) 3/4, pp. 249-270
Persistent link: https://www.econbiz.de/10012523313
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Social media and stakeholder relationships : analyzing an online communication network in the sport industry
Yoon, Juha; Jang, Wonseok; Pedersen, Paul M. - In: Marketing analysis in sport business : global perspectives, (pp. 109-124). 2022
Persistent link: https://www.econbiz.de/10014311250