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Role of social media in online travel information search

Xiang, Zheng; Gretzel, Ulrike - In: Tourism management : research, policies, practice 31 (2010) 2, pp. 179-188

Persistent link: https://www.econbiz.de/10003930677

Labeling as a social practice in online consumption communities

Dinhopl, Anja; Gretzel, Ulrike; Whelan, Andrew - In: Psychology & marketing 32 (2015) 3, pp. 240-249

Persistent link: https://www.econbiz.de/10010527172

Destination expertise in online travel communities

Hochmeister, Martin; Gretzel, Ulrike; Werthner, Hannes - In: Information and communication technologies in tourism …, (pp. 218-229). 2013

Persistent link: https://www.econbiz.de/10009750671

Cross-cultural differences in social identity formation through travel blogging

Lee, Yoon Jung; Gretzel, Ulrike - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 37-54

Persistent link: https://www.econbiz.de/10010361824

Exploring TripAdvisor

Yoo, Kyung-Hyan; Sigala, Marianna; Gretzel, Ulrike - In: Open tourism : open innovation, crowdsourcing and …, (pp. 239-255). 2016

Persistent link: https://www.econbiz.de/10011444550

Social media in travel, tourism and hospitality : theory, practice and cases

Sigala, Marianna (ed.); Christou, Evangelos (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011549519

Iranian heritage sites on social media

Zarezadeh, Zohreh; Gretzel, Ulrike - In: Tourism analysis : an interdisciplinary tourism & … 25 (2020) 2/3, pp. 345-357

Persistent link: https://www.econbiz.de/10012438176

Emoji rhetoric : a social media influencer perspective

Ge, Jing; Gretzel, Ulrike - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1272-1295

Persistent link: https://www.econbiz.de/10011988031

Likes: the key to my happiness : the moderating effect of social influence on travel experience

Darshana Sedera; Lokuge, Sachithra; Atapattu, Maura; … - In: Information & management : the internat. journal of … 54 (2017) 6, pp. 825-836

Persistent link: https://www.econbiz.de/10011748606

Social media in travel, tourism and hospitality : theory, practice and cases

Sigala, Marianna. - 2016

pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.

Persistent link: https://www.econbiz.de/10014498759